As real estate professionals we cannot conduct business like we did 10 years ago.
Technology is changing at breakneck speeds. So how do we keep up? By embracing it and marketing our listings to the buyers.
Like it or not this is how our clients are buying houses now.
Studies show as well as personal experience that between 80-90% of all homes are found online. I know from experience that most of my buyers are sending me the MLS numbers or address that they want to see. Not the other way around.
This is where our buyers are.
Professional images of listings will draw us a sale
Below is an example of listing photos and a professional photographer.
Look at the lack of room size. No feeling of space or amount of light.
Look at the picture quality.
Now a potential buyer can look at this with enthusiasm and see if this room fits their needs.
Look at the picture quality.
As you can see, buyers will prefer the PROFESSIONAL shots OVER iPhone cameras, and point and shoot. At the end of the day, its the equipment, the ability to find the homes best qualities and compose them into a I WANT TO BUY photo.
