Why is digital pictures so important in real estate? Why should I hire a professional over shooting it with my $1,000 smart phone?
As real estate professionals we cannot conduct business like we did 10 years ago.
Technology is changing at breakneck speeds. So how do we keep up? By embracing it and marketing our listings to the buyers.
Like it or not this is how our clients are buying houses now.
Studies show as well as personal experience that between 80-90% of all homes are found online. I know from experience that most of my buyers are sending me the MLS numbers or address that they want to see. Not the other way around.
This is where our buyers are.
Professional images of listings will draw us a sale
Below is an example of listing photos and a professional photographer.
Look at the picture quality
Look at the lack of room size. No feeling of space or amount of light.
See the usable space
Now a potential buyer can look at this with enthusiasm and see if this room fits their needs.
As you can see, buyers will prefer the PROFESSIONAL shots OVER iPhone cameras, and point and shoot. At the end of the day, its the equipment, the ability to find the homes best qualities and compose them into a I WANT TO BUY photo.
